Literary Devices Used By Edgar Allan Poe - 1500 Words

Poets use literary devices to turn their poems into a movie in the reader’s mind; to allow the reader to visualize the story unfolding before them, and maybe even have the reader feel like they are there in the story, witnessing the events firsthand. Edgar Allan Poe does a good job of using literary devices to absorb the reader into his stories, like in â€Å"The Raven.† Narrated by a man trying to fall asleep late at night when a raven begins to pester him, only answering his questions with, â€Å"nevermore.† Poe uses many components to develop a mood of fear such as diction, imagery, and details. One component Poe utilizes to help the reader visualize â€Å"The Raven,† is by using diction. Poe uses concise words to provoke the emotion of fear, and he wastes no time by starting the poem this way. On line 15 the narrator says, â€Å"So that now, to still the beating of my heart, I stood repeating...† The man says this after he hears a noise coming from his bedroom door. The reader can tell from this, that the man is afraid. He tries to calm his beating heart by telling himself it is just a visitor. From the start of the poem, Poe is trying to set the mood of fear. He continues to create this theme through the lines just after this one; on line 25, just after the man opens the door, he says, â€Å"Deep into that darkness peering, long I stood there wondering, fearing†¦Ã¢â‚¬  Poe uses words in this sentence that connote fear, using even the word â€Å"fear† itself. He uses words with negative feelings to themShow MoreRelatedLiterary Devices Used By Edg ar Allan Poe986 Words   |  4 Pagesunderstand the poem in a much deeper stance. One great poet that uses such intricate writing in his poems is Edgar Allan Poe. Edgar Allan Poe uses several different literary devices in his major 1849 poem Annabel Lee. In his text he incorporates theme with imagery, symbolism, and form. These literary devices help lead the audience to the understanding of the overall meaning of the poem. Edgar Allan Poe s use of symbolism allows for the audience to understand how this gentleman feels about Annabel Lee.Read MoreEdgar Allan Poe Revlutionized Literature in the 19th Century665 Words   |  3 PagesEdgar Allan Poe revolutionized the literary world of the nineteenth century. Poe is a well-known author from the early 1800’s, who was part of the dark romanticism movement. While later in life he was a brilliant writer, Edgar Allan Poe faced many problems in his early life. Although Poe experienced death within his family at a young age, the hardships he encountered are thought to have influenced his dark writing style. These death inspired elements within Poe’s writing were ahead of their timeRead MoreEdgar Allen Poe and His Dark Stories673 Words   |  3 PagesEdgar Allen Poe, an amazing writer and poet, known for his dark themes and use of literary elements. Many individuals read his stories and poetry, but do not know who Edgar Allen Poe is, aside from bei ng a writer and poet. They also do not know why he wrote this way. The amount of time it took for him to be able to publish his first book or how sad he felt when his wife died, people do not know these things. These are the events that helped him become so determined and write so sorrowfully. Read MoreEdgar Allan Poe Was A Master Of The Literary Elements And1092 Words   |  5 PagesEdgar Allan Poe was a master of the literary elements and used them greatly in all of his works. In the story, â€Å"The Cask of Amontillado,† Poe uses these literary devices to really grab the audience and keep them wanting more. This skillful building of suspense is what makes this story so interesting and easy to keep reading. Poe drops small hints throughout the story in order to give the reader a little glimpse of how the story will come to an exciting end. With all of these elements coming togetherRead MoreAnalysis of Edgar Allan Poe ´s Literature888 Words   |  4 PagesEdgar Allan Poe has a unique writing style that uses several different elements of literary structure. He uses intrigue vocabulary, repetition, and imagery to better capture the reader’s attention and place them in the story. Edgar Allan Poe’s style is dark, and his is mysterious style of writ ing appeals to emotion and drama. What might be Poe’s greatest fictitious stories are gothic tend to have the same recurring theme of either death, lost love, or both. His choice of word draws the reader inRead MoreEdgar Allan Poes The Cask of the Amontillado Essay1520 Words   |  7 PagesSomething Unexpected Poe has written a several different stories relating to being buried alive, â€Å"The Premature Burial† and â€Å"The Cask of Amontillado† being the most popular. Edgar Allan Poe â€Å"was one of the seminal American poets and short story writers of the nineteenth century† he was an influencer for writers like Charles Baudelaire and Jules Verne. Poe lost both of his parents as a child and was raised with a foster family and lost his foster mom early, too. He lost many of his loved onesRead MoreLiterary Analysis : The Raven By Edgar Allan Poe727 Words   |  3 Pagesâ€Å"The raven† by Edgar Allan Poe Example: â€Å"Once upon a midnight dreary while I pondered weak and weary (1); rare and radiant maiden (11); And the silken sad uncertain rustling of each purple curtain (notice the deft use of consonance as well) (13); Deep into that darkness peering, long I stood there wondering, fearing, / Doubting, dreaming dreams no mortal ever dared to dream before (19-20)†. Analysis : â€Å"The raven† is a poem written by Ellan Edgar Poe. The reason why using alliteration is importantRead MoreLiterary Analysis of Annabel Lee by Edgar Allan Poe Essay1313 Words   |  6 PagesAnalyzing of Annabel Lee by Edgar Allan Poe Edgar Allan Poe in this poem â€Å"Annabel Lee† written in 1849, and first published shortly after his death in Sartain’s Union Magazine, is a story of true love and great loss where a man loves a woman so deeply and is devastated when she dies but holds on to that love even after death. No one really knows whom exactly Poe wrote this poem about, whether or not it was actually inspired by someone he truly loved due to his death right after he wrote it. ThereRead MoreLiterary Art : Edgar Allan Poe1195 Words   |  5 PagesEdgar Allan Poe is one of the best writers of any generation; he has contributed many devices such as â€Å"ratiocination† to the literary world (Corneilus 6). Poe had and used his own writing methods and he had many rules and guidelines to follow when writing a short story or even a detective story. He used the tragic events of his childhood, and used that for â€Å"fuel† to create the plot lines in his stories. He used the dark and som ber events of his childhood and turned it into literary art to be rememberedRead MoreMood of Obsession in Berenice by Edgar Allan Poe968 Words   |  4 PagesMadelyn Fontenot English III Vara March 29, 2013 Mood of obsession: Use of literary devices to enhance the mood of â€Å"Berenice† Famous author and poet Edgar Allan Poe is well known for his writing of ill-minded scenarios and grotesque circumstances. Poe, one of America’s most ailing writers, made use of many different literary devices to develop his popular, eerie, and suspenseful mood. In â€Å"Berenice† (1835), Edgar Allan Poe creates a perturbed mood to uniquely describe love, life, and death through

Gregor as Symbol of the Jewish Race in Franz Kafka’s...

Gregor as Symbol of the Jewish Race in Franz Kafka’s Metamorphosis For thousands of years, the Jewish People have endured negative stereotypes such as the insects of humanity. As Sander Gilman pointed out, the Nazi Party labeled Jews as insects like lice and cockroaches, that generate general disgust among all humanity (Gilman 80).1 These derogative stereotypes, although championed by the Nazis, have their origins many centuries earlier and have appeared throughout Western culture for thousands of years. This fierce anti-Semitism specifically surfaced in Europe’s large cities in the early twentieth century, partially in conjunction with the growing tide of nationalism, patriotism, and xenophobia that sparked the First World†¦show more content†¦The Metamorphosis begins the task of summarizing the popular anti-Semitic beliefs of early twentieth-century Europeans by clearly establishing the story’s protagonist, Gregor Samsa, as a symbol of the Jews. The story opens with Gregor awaking from sleep and finding himself transformed . . . into a gigantic insect (Kafka 67).2 This disturbing image of the insect is a clear connection to representations of the Jews as bugs and vermin. Gregor calmly views his transformation as a natural occurrence. He does not become surprised or scared at his metamorphosis but calmly accepts it, as if he had always been an insect. Symbolically, Gregor is accepting his Jewishness as a completely natural state of being and is neither ashamed nor afraid of its consequences. Another indication that Gregor represents the Jews is the meaning of his name. Samsa comes from the Czech word sà ¡m, meaning oneself,and Gregor most likely is a version of Gregory, which comes from the Latin word which means of the flock (Robertson 80).3 By combining these two names, one gets the full meaning: one of the flock. The flock could very possibly refer to the flock of God, in other words, the Chosen People—the Jews. After establishing Gregor as a symbol of the Jews, the story proceeds to discuss his role (and symbolically, therefore, the Jews’ role) in European society. Gregor’s life, prior to his transformation (which does not necessarily mean prior to his beingShow MoreRelatedExploration of the Common Ground Occupied by the Metamorphosis and the Wasp Factory.996 Words   |  4 PagesMetamorphosis by Franz Kafka explores the troubles of a young man named Gregor. The Wasp Factory explores the troubles of a young man named Frank. In Metamorphosis, the protagonist in the story is Gregor Samsa. He is a travelling salesman who awakes one morning to discover he has turned into an insect. It seems that Gregors only use purpose in life is to work and support his family; this seems his own concern when he finds himself as an insect. The next train went at seven oclock; to catchRead MoreAnalysis Of Franz Kafka s The Metamorphosis 3979 Words   |  16 PagesAustin Day Professor Imali Abala English 357 18 February 2015 The Theme of Alienation in Franz Kafka’s The Metamorphosis The Metamorphosis written by Franz Kafka in 1915 is said to be one of the greatest literary works of all time and is seen as one of Kafka’s best and most popular works of literature. A relatively short novel; the story explains how the protagonist, Gregor Samsa wakes up one morning to find himself transformed into a vermin which completely estranges him from the world even more

Propaganda Throughout History Free Essays

string(189) " The Ministry successfully censored and/or eliminated any viewpoint it felt posed a threat to Nazi beliefs or to the regime leaving only the propagandistic message available to the masses\." Propaganda has existed as a method of communication for a long time. It was originally a neutral term used to describe the dissemination of information in favor of any given cause. The redefinition implying its now negative connation arose because of the Soviet Union and Nazi Germany’s admitted use of propaganda favoring communism and fascism respectively, in all forms of their public expression. We will write a custom essay sample on Propaganda Throughout History or any similar topic only for you Order Now Propaganda under this connation still exists, however it’s evolution over the centuries has ensured its survival in the most unassuming ways. This paper will highlight the definitions of propaganda, the uses of propaganda in history through religion, Nazi Germany and the Cold War; its reappearance after the 9/11 terrorist attacks and the 1995 Canadian referendum, evolution into advertising and how society today has become almost indifferent to it. What is Propaganda? Traditional propaganda is defined as a systematic manipulation of public opinion, generally through the use of symbols, monuments, speeches and publications. Today’s â€Å"modern† propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group attitudes; with all other communication functions being secondary. Therefore, almost any attempt to sway public opinion, including lobbying, commercial advertising and even missionary work, can be broadly interpreted as propaganda. However propaganda, more often than not, is associated with political situations referring to efforts by governments and political groups. Propaganda itself can be categorized as White, Gray, or Black, depending on the accuracy of information and where source is credited – if it’s credited at all! White propaganda is defined as coming from a source that is identified correctly and contains information that tends to be accurate such as national pride messages. A message considered Black propaganda when the source is concealed or credited to a false authority, and spreads lies, fabrications and deceptions. Gray propaganda falls somewhere between these two forms as the source may or may not be correctly identified, and the accuracy of the information is uncertain. Ultimately though, the success or failure of any propaganda depends on the receiver’s willingness to accept the credibility of the source and the content of the message. Religious Propaganda The first use of propaganda is credited to the Catholic Church with their creation of sainthood; which was created to influence opinions and beliefs on religious issues. From the fourth century onwards, the church launched an immense propaganda campaign aimed at communicating the character, powers and importance of saints as a method of keeping the loyalty of their existing followers and as a tactic to gain new ones. The Sacred Congregation for the Propagation of Faith was responsible for the campaign in spreading this message. Through their monasteries, the church was able to target emperors, kings and upper noblemen with the message of the saints. Once the church had the buy-in of rulers, the reputations of these saints were given more validity to the general population and their shrines became protected as sacred places. It should be noted that during this period very few people outside the church were literate thereby making authentication of any information difficult. In order to spread the message of the saints, the church used relied on oral messaging and stories told through images such as in the stained glass seen today in cathedrals. For the average person, the church carried absolute authority as it was considered to be the leading source of knowledge. With this power, the church was easily able to bring their saints to life, so to speak. While the propaganda of saints was originally intended as a missionary tool, their resulting successes strengthen a variety of religious objectives. Saints helped reestablish the monastic movement after a period of crisis by generating funds to complete cathedrals and gave the church a major tool for controlling popular religious trends. They also fueled the enthusiasm for the Spanish crusade; which is an excellent example of one of the church’s most immediate successful propagandistic campaign with its mission of bringing all together in Christendom. Spurred on by the words of Pope Urban II that Muslims had conquered Jerusalem, the Crusader’s mission was to recapture the ‘Holy Land’ and they dedicated their lives to this in return for the promise of redemption. Nazi Germany During the 20th century, the arrival of radio and television enabled propagandists to reach more people than before. In addition to the development of these modern medias, warfare and political movements had also contributed to the growing importance of propaganda in the 20th century. Of all the propaganda artists throughout history, no one is better known than Adolf Hitler. During his rein in Nazi Germany, he saturated schools, government and every part of German’s daily lives with propaganda. His keen and sinister insight into mass psychology contributed to Nazi Germany being noted for its psychologically powerful propaganda – much of which was centered on the Jews who were made the scapegoats for Germany’s economic woes. Hitler was as a gifted speaker who, as history shows, captivated the masses with his beating of the podium and growling, emotional speeches. Authentic as they may have seemed, these speeches were full of propaganda and rhetoric which he used to appeal to the economic need of the lower and middle classes, while sounding resonant chords of nationalism, anti-Semitism and anti-communism. Threatened by hyperinflation, political chaos and a possible Communist takeover, Hitler, offered Germans scapegoats and solutions. To the economically depressed he promised to despoil â€Å"Jew financiers† and to workers he promised security. He gained the financial support of bankers and industrialists with his hostility towards Communism and promises to control trade unionism. Shortly after coming to power, Hitler’s Third Reich established the Ministry of Propaganda, whose aim was to ensure the Nazi message was successfully communicated through art, music, theater, films, books, radio, educational materials and the media. Films in particular played an important role in disseminating racial Anti-Semitism, portraying Jews as â€Å"subhuman† creatures infiltrating an Aryan society. The Ministry successfully censored and/or eliminated any viewpoint it felt posed a threat to Nazi beliefs or to the regime leaving only the propagandistic message available to the masses. You read "Propaganda Throughout History" in category "Papers" The Cold War Nazi Germany’s invasion of the Soviet Union forced the United States, the United Kingdom and the Soviet Union into wartime cooperation despite their past tensions. However, from the start, the alliance between the world’s leading economic power, the world’s largest colonial empire and the world’s first Communist state was marked by mutual distrust and ideological tension. The Cold War began shortly after the end of World War II over disagreements on how postwar Europe should be rebuilt. While neither side ever â€Å"officially† fought the other, as the consequences would be too appalling with the Soviet Union’s Red Army and the Americans possession of the A-bomb, they did wage an incredible war of propaganda. Soviet propaganda focused mainly on overcoming such hardships as exploitation of the working class, racial discrimination and discrimination against women. Their propaganda described the Soviet society as a modern, progressive culture. While they relied upon a variety of resources for propaganda, their posters were the Soviet’s most influential pieces. These posters focused upon the achievements of Russian communists politically, economically and technologically. Domestically, these posters aimed at increasing government support and building patriotism. Many posters focused upon anti-American sentiments. The American capitalist was portrayed as a large, plump old man dressed in a tuxedo and hat. Typical actions of the capitalist in Soviet posters included withholding grain from hungry peasants or running over children with his shiny car. These posters attacked the benefits of the wealth that result from capitalism, while other posters showed the effects of capitalism on poverty. In 1942 the United States created the Office of War Information (OWI), which was responsible for disseminating anti-communist propaganda in order to convince American’s that the US was justified in this new battle. The anti-communist propaganda made American’s fearful and strengthened the movement to support the United States’ opposition to communist states. This propaganda saturated books, pamphlets, comics, films, and radio for nearly 30 years during the Cold War. Hollywood films became a common feature to further propagandize the communist platform with titles such as Apocalypse Now, Red Dawn and Dr. Strangelove . Among its wide-ranging responsibilities, OWI reviewed and approved the design and content of government posters and established the Voice of America, as a method of transmitting its messages to the masses. Voice of America still remains the official government broadcasting service of the United States today. Funded by the US government, it defines itself as an international broadcasting service boasting 1,000 hours of news, information, educational, and cultural programming weekly to a worldwide audience of approximately 115 million people†. Propaganda in North America Today 9/11 and the ‘War on Terrorism’ In the wake of 9/11 terrorist attacks on the World Trade Centers in 2001, then Secretary of Defense Donald Rumsfeld quickly created a modern version of the OWI, with the Office of Strategic Influence (OSI) to disseminate war information. In the critical â€Å"planning stages† leading up to an invasion of Iraq, the twisting of public opinion in the US, and around the world, was an integral part of their war agenda. Acts of war were proclaimed â€Å"humanitarian interventions† geared towards â€Å"regime change† and â€Å"the restoration of democracy†. Military occupation and the killing of civilians are presented as â€Å"peace-keeping†. In news reports on actual, possible or future terrorist attacks, the propaganda campaign exhibited a consistent pattern referring to ‘reliable sources’ or a ‘growing body of evidence’; and included key phrases such as terrorist groups involved had ‘ties to Bin Laden’ or Al Qaeda†. News reports unwittingly confirmed the America’s need to initiate â€Å"pre-emptive actions directed against these various terrorist organizations and/or the foreign governments that harbour the terrorists†. These types of news reports were also used to justify ethnic profiling and mass arrests of presumed terrorists. As it had done during the Cold War, the government also influenced the scope and direction of many Hollywood productions as immediately following 9/11. One third of Hollywood productions were war movies that reinforced the message of patriotism such as Black Hawk Down and Spy Game. In their book Propaganda and Persuasion , authors Garth Jowett and Victoria O’Donnell suggest that overtly patriotic national celebrations are forms white propaganda. Celebrations such as the Fourth of July or Canada Day are designed to increase patriotism by bolstering national pride and glorifying ‘dying for one’s country’. In 1991, President Bush went to watch one of the US’ oldest annual Independence Day celebrations held in Missouri. Wearing an American flag in his pocket, he praised American troops who fought in the Persian Gulf saying â€Å"the war had made everyone in the country proud to say ‘I am an American and I love my country’. † These types of propagandistic celebrations are crucial in times of war, drawing on the emotions of its countrymen in order for the government to gain support for its actions. My Canada Includes Quebec In 1995, Canadians faced the possibility of the province of Quebec’s separation from Canada. Since the referendum battle was over the hypothetical situation with complex facts and nationalist emotions, the most important fight of the referendum was for the minds and spirits of the Quebec voters. Spearheaded by the separatist Bloc Quebecois Party, Quebec residents were fed a continuous stream of negative images of federalism into their collective psyche. The majority of the propaganda during the referendum came from the Bloc Quebecois (separatists) and Party Quebecois (nationalists) who used a combination of party ideas, facts and images to spread the idea that rest of Canada would never recognize Quebec’s distinctiveness. To that end, Nationalists launched the slogan that â€Å"a vote for the Non is a vote for the status quo†. However, the majority of their propagandistic campaign revolved around discrediting federalism as harming Quebec to help to reinforce their core nationalist support; presenting their images of a peaceful, easy separation and the inevitability of Quebec becoming a â€Å"normal† nation-state. On the flip side, Federalists launched their own campaign to counter the pro-separatist and nationalist propagandistic messaging. Federalists employed facts of the high cost of separation and the dangers of instability and ethnic conflict, as an attempt to for force the Nationalists into defending the need of an independent state. Today most of the propaganda in the North America comes from governments and ‘various private entities’. In this respect, propaganda is an ambiguous term that can often meaning the same as advertising. Radio, newspaper, posters, books, and anything else the government might send out to the widespread public can be considered, by definition, propaganda. Advertising as Propaganda In the early 20th century, the founders of the growing public relations industry originally used the term propaganda to describe their activities. This usage died out around the time of World War II, as the industry started to avoid the word, given the negative connotation it had acquired. Whatever you call it, advertising is a form of propaganda as it is ever-present and the message it carries is a result of ulterior motives by people who want to make money and maintain the status quo. Alongside the news, advertising is a tool that shapes public opinion. Everywhere you look there is some form of advertising, whether you’re driving a car or taking public transit, there is advertising. Billboards, posters, newspapers, magazines – everywhere we turn we are exposed to some form of advertising pushing a product, concept or belief on to us. Advertising is a fiercely competitive industry with success won not necessarily by the best product, but rather with the best advertising. As advertising relies on the amount of coverage or penetration, coupled with the quality of the delivery, it is easy to see how it compares to propaganda. If a tag or a brand logo is reproduced enough to become recognizable by a large section of the community, it becomes part of the social landscape and instantly embedded into the mind. Advertising has evolved from its beginnings as a text-based medium highlighting a product’s merits into the marketing feelings, lifestyle and fantasy with advertising campaigns such as Calvin Klein’s Obsession, which feature highly sexualized images that convey beauty and virility though photographs of almost nude models. Consumers have become oblivious to the propagandistic qualities of advertising but are not immune to its effects. Look at the successful marketing of Energizer batteries with its creation of its Energizer Bunny ®. Since 1989, Energizer has featured its bunny in their commercials, hammering the simple message ‘it keeps going and going†¦ ’ into the minds of consumers. Energizer is an excellent example of a company that has successfully ensured consumers understand their product message by employing the techniques of propaganda. When watching a commercial for Energizer, consumers now immediately associate the infamous pink bunny to the Energizer product. For it’s success, the Energizer Bunny ® campaign was recognized as one of the Top Five Advertising Icons of the 20th Century, and has received multiple television advertising awards. Conclusion Throughout history, propaganda has been used and misused to suit the needs of governments during times of crisis, such as war and political instability, and to garner support for private causes such as Christianity in the fourth century. With increased literacy and information readily available to support and/or refute arguments, society is more alert to messages of government/political propaganda and what is strictly information dissemination than its forefathers. However, under the guise of advertising, propaganda continues to be an acceptable tool of persuasion – a multi-billion dollar industry in fact! Consumers are critical when analyzing information presented by governing bodies, yet readily accept the messages/promising conveyed in advertising. Would society be as indifferent to advertising if it were still called propaganda? The formation of watchdog groups, such as Adbusters, call attention of the propagandistic messages by questioning facts and parodying advertising campaigns with unpleasant product realities. With their proclaimed goal to â€Å"[get] folks to get mad about corporate disinformation †, Adbusters’ has created campaigns such as TV Turnoff Week, a method of mass protest against the inundation of commercial messages. While such watchdog groups call attention to advertising’s one-sided, self-serving message, it is up to consumers to pay attention to product messaging and its effects on our culture. 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Principle of Marketing for Consumer Behavior

Question: Discuss about the Principle of Marketing for Consumer Behavior. Answer: Introduction: The following document incorporates the factors that influence the consumer behaviors for buying of a product. Different dimensions effect the buying behaviors; this study has included all those dimensions. This report has mainly focused on the influencing factors that decide the reason why customers go for a product. If the company "Hello" wants that the customers buy their products they should conduct research that mainly focuses on the buyers approach those are responsible for buying behavior. The factors should involve cultural factors, social factors psychological factors and personal factors. For the cultural factors, the practice and beliefs of the buyers can be considered because it influences the perspective a buyer posses towards a product. Social factors involve reference groups, family and social class that helps the buyers to make any decisions about the buying of products. Psychological factors are motivation, perception and attitudes of a buyer before buying (Solomon, 2014). Personal factors are also valuable in case of the buying of products; dimensions of individual factors are occupation, age, personality, economic condition and lifestyle. If these attributes are kept in mind during the research on the matter of buyer's behavior on buying the new products of telecommunication com pany Hello, research outcome can validate the strategies they should adopt for the marketing and promotion of the new products. This part describes the consumer decision process that is followed by the customers while they tend to buy a product. The customers follow different steps before they take final decision of buying. The decision making steps include: Recognition of the need: As mentioned by, Muruganantham and Bhakat (2013), a customer will never buy a product if he does not have the need of the product; thus, recognition of the need is the most crucial step in the decision making process. Information Research: This approach involves searching for both the internal and external sources of information that justify their need of buying a product. Evaluation of alternatives: This approach is influenced by two measures, i.e. attitude and level of involvement. The attitude of a buyer towards a product helps to decide whether to like or dislike a product and he should move forward with the preferred product or should go away from it. If a buyer is highly involved with a particular product; he will evaluate other brands and their products to get wanted one. Otherwise, a single brand can be evaluated when the involvement is low (Solomon, Russell-Bennett Previte, 2013). Purchase decision: This is the stage when the customers take the decision of buying products. However, according to, Lysonski and Durvasula (2013), the decision can be interrupted by several factors like unanticipated factors and negative feedback from other customers. Post-purchase behavior: This stage is critical because after customers buy the products, they tend to compare the products whether it has managed to stand up to the expectation; thus, it has an impact on the customer retention. Conclusion: Hence, this study can be helpful for the company "Hello"; because the information, provided in this report has given a detailed account of the factors that influence customer's buying behavior. Moreover, explanation on the decision making process has been done so that the company can successfully promote their new product. Reference list: Lysonski, S., Durvasula, S. (2013). Consumer decision making styles in retailing: evolution of mindsets and psychological impacts.Journal of Consumer Marketing,30(1), 75-87. Muruganantham, G., Bhakat, R. S. (2013). A review of impulse buying behavior.International Journal of Marketing Studies,5(3), 149. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia.